BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They are time efficient.
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They focus on qualitative data.
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They provide secondary research data.
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They easily allow for quantitative information to be collected.
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Detailed explanation-1: -Many people who perform research include interviews in their research process. Interviews allow researchers to gather qualitative data as well as gain insight into the thoughts and behaviors of individuals.
Detailed explanation-2: -Interviews are most effective for qualitative research: They help you explain, better understand, and explore research subjects’ opinions, behavior, experiences, phenomenon, etc. Interview questions are usually open-ended questions so that in-depth information will be collected.
Detailed explanation-3: -Qualitative research interviews are ‘attempts to understand the world from the subjects’ point of view, to unfold the meaning of peoples’ experiences, to uncover their lived world prior to scientific explanations’ (p 1).
Detailed explanation-4: -Express clearly the purpose of the interview. Start with a neutral question to facilitate free flow of information. Use open-ended questions so that the respondent can choose his answer. Limit the content of each question with a single idea to avoid confusion.
Detailed explanation-5: -It is performed by planned discussion and interview with a small group of people conducted by a moderator. The participants are sampled from the study population. The aim is to obtain knowledge of the participant’s considerations and ideas on a specific topic.