BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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There’s normally 2-4 people interacting.
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The data they produce is similar to an interview.
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They often produce data that are seldom produced through individual interviewing and observation. Get people talking, and the insights will often go further because of the group dynamic.
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None of the above
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Detailed explanation-1: -The purpose of focus groups is to gain insight into the experiences and perspectives of various stakeholders, such as program participants, customers, or employees of an organization.
Detailed explanation-2: -What are the advantages focus groups? Quick and relatively easy to set up. The group dynamic can provide useful information that individual data collection does not provide. Is useful in gaining insight into a topic that may be more difficult to gather through other data collection methods.
Detailed explanation-3: -The focus group approach is a qualitative method to collect the data on the selected topic with a structured and focused discussion in a small group of people. Focus groups are especially useful as a complement to other methods of data collection for providing in-depth information in a relatively short period of time.
Detailed explanation-4: -What are the benefits of each? Both have many benefits. While focus groups allow you to gather information, and then gather insights on its validity by assessing the responses across a group of participants, interviews will allow you to go into a great deal of detail, from a single perspective.