BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is consistent and valid
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It is reliable and accurate
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It is reliable and has integrity
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It is representative and cost effective
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Detailed explanation-1: -Samples are used to make inferences about populations. Samples are easier to collect data from because they are practical, cost-effective, convenient, and manageable.
Detailed explanation-2: -A representative sample is a subset of data, usually from a larger group, that can portray similar characteristics. Representative sampling helps you analyze larger populations because the data generated contains smaller, more manageable versions of the larger group.
Detailed explanation-3: -Sampling saves money by allowing researchers to gather the same answers from a sample that they would receive from the population. Non-random sampling is significantly cheaper than random sampling, because it lowers the cost associated with finding people and collecting data from them.
Detailed explanation-4: -Avoiding Bias: Representative samples are essential in ensuring that all target population segments are represented when conducting market research. Not representative samples risk being biased by over-representing or under-representing a particular group.
Detailed explanation-5: -Generally speaking, to reduce bias and have the most accurate representation of a population in research, a representative sample with participants chosen at random is best.