BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -This strategy has been called demand chain planning. A broader view sees a company at the center of a value network-a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings.

Detailed explanation-2: -An even broader view sees a company at the center of a value network (a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings). A value network includes a firm’s suppliers, its suppliers’ suppliers, its immediate customers, and their end customers.

Detailed explanation-3: -Wholesalers, also called distributors, are independent merchants operating any number of wholesale establishments.

Detailed explanation-4: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

Detailed explanation-5: -Based on this relationship, we define a marketing channel as sets of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider.