BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Zero moment of truth
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First moment of truth
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Second moment of truth
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All wrong
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Detailed explanation-1: -Examples of Zero Moment of Truth in practice: Searching for products online with a search engine. Comparing products online in terms of price or features. Reading product reviews online. Talking to friends about products.
Detailed explanation-2: -At Google, we call this online decision-making moment the Zero Moment of Truth, or simply, ZMOT. The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.
Detailed explanation-3: -Zero moment of truth (ZMOT) is a term coined by Google in 2011, it refers to the research which is conducted online about a product or service before taking any action, i.e., searching for mobile reviews before making a purchase.
Detailed explanation-4: -Examples of moments of truth could be a car wreck (contacting insurance company), suspected credit card fraud (contacting into credit card services) or adding a new family member (contacting insurance company).