BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
All business activities can be used to create a sustainable competitive advantage.
A
True
B
False
Explanation: 

Detailed explanation-1: -New research confirms that ESG can create competitive advantage. In recent years, a growing number of companies around the world have voluntarily adopted and implemented a broad range of sustainability practices.

Detailed explanation-2: -By expanding your existing sustainability program into areas that are core to your business model, you can gain an edge over your competitors and industry peers in terms of market penetration, client and employee branding, and community development.

Detailed explanation-3: -The idea here is that if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources that have four critical characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable (tough to imitate), and (4) nonsubstitutable.

Detailed explanation-4: -Sustainable competitive advantage is more of a competitive advantage that lies in the strategy of the business. The more sustainable the advantage is, the harder it is to copy. So, a sustainable competitive advantage cannot be copied by the competitors of the business.

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