BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Channel poweris the ability to alter channel members’ behavior so they take actions they would not havetaken otherwise. 31 Manufacturers can draw on the following types of power to elicit cooperation:•Coercive power.

Detailed explanation-2: -Channel power is defined as the sum of all the power in a given channel, within the defined channel bandwidth. Channel power is an absolute power measurement with results expressed in units like dBm.

Detailed explanation-3: -Channel power is when one member of the channel attempts to guide and support members of the other channel. The channel member that assumes this position is known as the channel captain. Channel power occurs in four different ways; economic power, expertise, identification, and legitimate right.

Detailed explanation-4: -Channel power is the capability to alter channel members’ behavior so that they take actions they would not have taken otherwise. A conventional marketing system comprises an independent producer, wholesalers, and retailers.

Detailed explanation-5: -The Channel Power refers to the ability of any one channel member to alter or modify the behavior of other members in the distribution channel, due to its relatively strong position in the market.