BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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monkeys in an advert
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army based promotion
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a surprise and interesting form of advertising
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all of the above
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Detailed explanation-1: -Guerrilla marketing is an advertising approach that borrows the concept of “guerrilla” warfare, or the element of surprise, to communicate with target audiences. This form of marketing relies on unconventional and inventive displays to elicit wonder or shock and can be especially effective for driving publicity.
Detailed explanation-2: -Also known as “stealth marketing, ” marketers disguise themselves as peers amongst their target audience. One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them.
Detailed explanation-3: -The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians.
Detailed explanation-4: -Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock.