BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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For the following intermediaries, which one is an agent?
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Wholesalers
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Transportation company
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Broker
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Retailers
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Explanation:
Detailed explanation-1: -Intermediaries: agents and brokers Agents are people that represent another person or entity. They serve as an intermediary between buyers and sellers on a permanent basis. They have the power to negotiate and are given decision-making power. They are most actively present in the real estate industry.
Detailed explanation-2: -Retailers. Retailers purchase products from other channel intermediaries, such as wholesalers and distributors, to sell directly to consumers. Retailers can be small or large for-profit companies. They usually buy smaller quantities of products than wholesalers and distributors.
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