BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the product itself
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the product manufacturer
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trade publications
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all of the above
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Detailed explanation-1: -Sometimes, wholesalers, retailers and even friendly customers provide important product information to the salesmen. Thus, colleagues, customers, suppliers, retailers and wholesalers are a rich source of product knowledge for the salesman.
Detailed explanation-2: -Consumers can have product knowledge at four levels: product class, product form, brand, and model or feature.
Detailed explanation-3: -Sales Literature: Sales literature is readily available from trade journals, sales manuals, sales bulletins and sales post folios. ‘Trade journals’ are the technical formals containing technical points and details about such products.
Detailed explanation-4: -A salesman, therefore, should study sincerely the advertisements of his own firm to acquire valuable information about the products. By this, he can know important information of features and selling points of products. Sales meetings and conferences are also important sources of product knowledge.