BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand. When a marketer aims her product message at a specific target market, what does she do with the general value proposition? She uses the positioning strategy to inform the value proposition of the production needs.

Detailed explanation-2: -Product positioning helps to define all seven elements in the Marketing Mix: Product, Price, Promotion, Place, People, Physical Evidence, and Process. Let’s examine what each element entails: Product: For customers, the most important aspect of the product is how it benefits them.

Detailed explanation-3: -Positioning is a marketing strategy, also referred to as product positioning, to promote your product or service to customers relative to competing brands. The goal is to establish a single defining characteristic for your brand in the consumer’s mind.

Detailed explanation-4: -A positioning strategy-also known as a market or brand positioning strategy-is a type of marketing strategy that focuses on distinguishing a brand from its competitors. The goal of a positioning strategy is to influence consumer perception by effectively communicating a brand’s competitive advantage.

Detailed explanation-5: -In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company.