BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Is a revenue model that works by offering a product or service free of charge
A
Freemium
B
Bundling
C
Price lining
Explanation: 

Detailed explanation-1: -With the freemium revenue model, the most basic service level of a product is free for all, while more sophisticated service levels require users to pay tiered subscription fees based on usage levels.

Detailed explanation-2: -By definition, a free trial is a customer acquisition model that provides a partial or complete product to prospects free of charge for a limited time. Whereas freemium is a customer acquisition model that provides access to part of a software product to prospects free of charge, without a time limit.

Detailed explanation-3: -Freemium strategy is a SaaS marketing and sales tactic which uses a free version of a product to promote a premium version. The free version may limit elements of the premium version by placing restrictions on features, the number of users, frequency of usage or other items.

Detailed explanation-4: -Dropbox, the pioneering cloud storage provider, rose to prominence on its freemium pricing model. The company offers new users two gigabytes of free storage when they sign up, and, once they reach their limit, it’s easier to pay for more space than to switch platforms.

Detailed explanation-5: -Freemium pricing is the practice of offering a basic set of services for free, and enhanced features and/or content for a fee. This approach will result in a large proportion of customers using the company’s offerings for free, and a smaller proportion paying for additional services.

There is 1 question to complete.