BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Warranty
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Attributes
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Benefits
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Quality
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Post-Sale Service
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Detailed explanation-1: -After-sales service is any support provided to a customer after the product or service has already been purchased. Companies use after-sales support as a business strategy as it typically leads to higher customer satisfaction, brand loyalty, and even word-of-mouth-marketing.
Detailed explanation-2: -Service after the sale can be provided by the retailer, manufacturer, customer service, chatbot or a training provider. It’s often included as part of the overarching marketing strategy. The key reason that most businesses focus on after-sales support is that it increases brand loyalty and customer retention.
Detailed explanation-3: -Repeat sales are an example of brand loyalty. If a customer is happy with a particular brand of shampoo, for example, they may purchase the same product-or another related product of the same brand-when it’s time to replace it. A repeat sale may also be called a “replacement sale” or “repurchase."
Detailed explanation-4: -Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging.