BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Company.
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Product.
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Service.
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Mercado.
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Client.
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Detailed explanation-1: -A customer-centric approach to marketing is designed almost entirely around a customer’s needs, interests, experiences, and expectations. It is a strategy that puts the customer above all else, using analytics, surveys, empathy, and intuition to create experiences that delight customers.
Detailed explanation-2: -Marketing mix variables consist of what are called the ‘Four Ps’-product, price, promotion, and placement. Each one of these may be altered to meet the needs of the product’s group of intended consumers, also known as the target market.
Detailed explanation-3: -Distinctions between the Sales Concept and the Marketing Concept: 1. The Sales Concept focuses on the needs of the seller. The Marketing Concept focuses on the needs of the buyer.