BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
It is used by large supermarket chains, when they have their own brands, this strategy is called:
A
Branding.
B
Brand management.
C
Brand positioning.
D
black marks.
E
White marks.
Explanation: 

Detailed explanation-1: -White label products are made by one company and packaged and sold by other companies under various brand names. Big-box retailers have been successful in selling white label items that feature their own branding.

Detailed explanation-2: -White labeling is when one company buys its product from another company and rebrands it as their own. The company which sells the final product to the consumer is usually not involved in the manufacturing process.

Detailed explanation-3: -Synonyms. (a generically manufactured product): private label. private brand.

Detailed explanation-4: -White labeling is a widespread practice in multiple industries. A common everyday life example is grocery stores that add their brand to convenience goods, which are actually produced by other companies and sell the goods as if they were their own.

Detailed explanation-5: -A private-label manufacturer creates a product that one retailer will sell exclusively. You have pricing control as the retailer because you offer a unique product. White labels involve rebranding a manufacturer’s generic product and making it available to many retailers.

There is 1 question to complete.