BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing efficiency is improved through segmentation and targeting.
A
Direct Mail
B
Automatic Vending
C
Television shopping
D
Online Shopping
Explanation: 

Detailed explanation-1: -Direct mail marketing remains one of the most effective advertising strategies to target your customer demographic and increase foot traffic at your small business. New enhancements in direct mail are helping propel the medium forward and catching the eye of consumers.

Detailed explanation-2: -But market segmentation enables a business to target different groups of customers by adapting their services and marketing collateral to suit each targeted segment best, resulting in much-wanted brand advocacy and long-term growth. The potential to reach new customers through social media has never been greater.

Detailed explanation-3: -Direct mail has proven its value time and time again. Statistics and science prove it often yields greater results than digital because of its tangibility. Direct mail also offers major benefits, such as greater response rates, trust building, personalization, versatility, simplicity, cost-effectiveness, and more.

Detailed explanation-4: -Direct mail marketing is a type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.

There is 1 question to complete.