BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Needs / desires.
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Sales / goods.
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Guarantees / services.
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Needs / goods and services.
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Utilities / services.
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Detailed explanation-1: -Luck Wales and Taylor: “Marketing research may be defined as the application of scientific method to the solution of marketing problems.” Lorie and Roberts: “Marketing Research is a systematic attempt to get information useful in solving marketing problems (Making marketing decisions).”
Detailed explanation-2: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Detailed explanation-3: -Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.
Detailed explanation-4: -In marketing, satisfying customer needs and wants is the easiest way to increase profits and sell more products and services. The definition of desire in marketing is finding what the consumer is longing for and needing. Marketing strategies look to fulfill different needs to get the consumer to buy the product.