BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Direct marketing
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Direct selling
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Automatic vending
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Buying service
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Detailed explanation-1: -It is also called multi-level selling & network marketing. It is a multibillion-dollar Industry, with hundreds of companies selling door-to-door or at-home sub-parties. A salesperson goes to the host’s home who has invited friends; the salesperson demonstrates the product & takes orders.
Detailed explanation-2: -Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food).
Detailed explanation-3: -A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called Direct Marketing.
Detailed explanation-4: -Multiple shops is not a type of non-store retailing.
Detailed explanation-5: -Catalog retailing is a non-store retail format in which the retail offering is communicated to a customer through a catalog, while direct mail retailers communicate with their customers using letters and brochures.