BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
One of the non store retailing:A salesperson goes to the home of a host who has invited friends; the salesperson demonstrates the products and takes orders
A
Direct marketing
B
Direct selling
C
Automatic vending
D
Buying service
Explanation: 

Detailed explanation-1: -It is also called multi-level selling & network marketing. It is a multibillion-dollar Industry, with hundreds of companies selling door-to-door or at-home sub-parties. A salesperson goes to the host’s home who has invited friends; the salesperson demonstrates the product & takes orders.

Detailed explanation-2: -Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food).

Detailed explanation-3: -A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called Direct Marketing.

Detailed explanation-4: -Multiple shops is not a type of non-store retailing.

Detailed explanation-5: -Catalog retailing is a non-store retail format in which the retail offering is communicated to a customer through a catalog, while direct mail retailers communicate with their customers using letters and brochures.

There is 1 question to complete.