BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Retailers create place utility for goods through their
A
Transport
B
Storage
C
Insurance
D
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Explanation: 

Detailed explanation-1: -Place utility: this utility is derived when you can transport goods from one place to another. Transportation services create time utility. Place utility is always more in places of scarcity than abundance. For Example, when apples from Kashmir is transported to any other place, place utility is created.

Detailed explanation-2: -If goods are produced in one place, they may not have demanded at that place only. Transport carries them to another place where they are demanded and create place utility. Thus, we can say that transport creates place utility.

Detailed explanation-3: -1 Answer. This statement is TRUE. Reasons: ‐ Transport creates place utility.

Detailed explanation-4: -Place utility can be used to draw customers to a product or service as well because it associates a specific place to the product or service. For example, someone from America might find French wine more appealing because of its association with the city as being foreign and, thus, more attractive.

There is 1 question to complete.