BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -Feature-benefit selling is a straightforward but highly effective sales strategy. The premise behind it is simple: the salesperson’s job is to connect the features of their product to the benefits the customer will receive if they use it.
Detailed explanation-2: -Features tell, benefits sell. Features are often technical in nature, describing what the product or service does. Benefits, on the other hand, paint a picture of success in the prospect’s mind of how it will change their life in some way.
Detailed explanation-3: -Features are characteristics that your product or service does or has. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities. Benefits are the reasons customers buy the product or service.
Detailed explanation-4: -Selling generates revenue. A company makes money only when a customer decides to buy its product. You help the customer make that decision. As long as you’re generating sales, you have little reason to worry about job security.