BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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business approach strategy
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category benefit strategy
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anti-competition strategy
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Detailed explanation-1: -When a marketer aims her product message at a specific target market, what does she do with the general value proposition? She uses the positioning strategy to adjust the value proposition to the target segment’s needs and interests.
Detailed explanation-2: -In order for a company to market the same product or service to different markets, what step is critical for the company to take? The company should show its product or service is similar to its competitors. The company should generate different positioning strategies to target the different audiences.
Detailed explanation-3: -A company’s product or service that provides a unique, intangible strength or outcome for a customer is the definition of a: benefit. Positioning.
Detailed explanation-4: -A positioning statement is one sentence that succinctly identifies the target market and spells out what you want them to think about your brand.