BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Suggesting a greater quantity of the item being purchased is a form of suggestion selling.
A
True
B
False
Explanation: 

Detailed explanation-1: -Suggestive selling is used to increase the purchase amount of the client and the revenues of the business. Often, the additional sale is much smaller than the original purchase and is a complementary product.

Detailed explanation-2: -Suggestive selling is a sales approach where you either suggest shoppers add complimentary products to their initial purchase (cross selling) or compel them to purchase an item with a higher price point than what they were initially interested in buying (upselling).

Detailed explanation-3: -The most common method of suggestion selling is to use a product demonstration. This involves showing the customer how to use the product and demonstrating its features and benefits. Additionally, the salesperson can ask questions to identify the customer’s needs and offer solutions to their problems.

Detailed explanation-4: -What Is the Difference between Upselling and Suggestive Selling? In upselling, you’re selling the customer a newer or better version of the product they want to buy or have already bought. On the other hand, suggestive selling is when you’re persuading the customer to buy an add-on related to what they’re purchasing.

Detailed explanation-5: -The easiest way to suggestive sell is to treat your customer the same way you would a friend – that means only suggesting items if you think the person would actually like them. When you suggest items for a customer to purchase, you want to tailor your suggestions to items that will add value to their lives right now.

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