BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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product features
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product benefits
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Detailed explanation-1: -Features are the characteristics of the product. An advantage is how the feature helps your customer. The product’s benefits refer to what the user gains from using it as well as how it’s better than its competitors. Benefits are the outcomes of using features.
Detailed explanation-2: -Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived. Perceived benefits include the products popularity, its image or its reputation.
Detailed explanation-3: -Benefits are the direct result of a feature. They are things a customer can accomplish because of the features of your product. Your people determine what the benefits are whether they are sales people presenting to a potential client or marketing people creating some collateral.
Detailed explanation-4: -TL; DR – a feature is what something is, and a benefit is what users can do or accomplish with it.