BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The first step in outlining a strong marketing positioning statement is to:
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address the key reasons customers should believe in the statement
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address the category or frame of reference
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address the target audience
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Explanation:
Detailed explanation-1: -Step #1: Conduct market research The first stage to developing an effective product positioning strategy is to evaluate your market as a whole through market research.
Detailed explanation-2: -This statement should include 1) the target segment, 2) the brand name, 3) the product/service category or frame of reference in which you are establishing this market position, 4) the key points of differentiation, and 5) the reasons customers should believe the positioning claims.
Detailed explanation-3: -The four basic elements of the brand positioning statement are the target audience, category (common category of the market), differentiation from the competition, and payoff (benefits).
There is 1 question to complete.