BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Positioning is the dramatic way a service, product or company is presented to the market whereas repositioning is done with minimal changes to the original positing plan.
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Positioning is the way marketers present a service to the market whereas repositioning is a way to present a product to the market.
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Positioning is the original way a company, product, or service is presented to the market whereas repositioning is taking that original market message and changing it to fit a different place in the market.
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Detailed explanation-1: -What is the difference between marketing positioning and repositioning a company, product, or service? Positioning is the way marketers present a service to the market whereas repositioning is a way to present a product to the market.
Detailed explanation-2: -Positioning and Repositioning Positioning is how you differentiate yourself in the mind of the consumer. Repositioning is how you re-adjust the way you differentiate yourself in the mind of the consumer – in the face of competition, change or crisis.
Detailed explanation-3: -Targeting a market is the larger process of marketing to a target consumer–it includes both the research of market segmentation and the practice of brand positioning. Positioning involves only the various strategies and projects that the company initiates to communicate a brand to the target market.
Detailed explanation-4: -Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your firm is different or stands out from your competitors on a non-price basis.
Detailed explanation-5: -Positioning is important because it helps to create a competitive advantage by allowing a company to stand out in the minds of customers. By positioning a product or service effectively, companies are able to better target their customers and create a unique value proposition.