BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Business Stars
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Business Dairy Cows
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Business Question Marks
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Business Dogs
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Business mix
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Detailed explanation-1: -The BCG growth-share matrix contains four distinct categories: “dogs, ” “cash cows, ” “stars, ” and “question marks.” The matrix helps companies decide how to prioritize their various business activities.
Detailed explanation-2: -In this four-quadrant BCG matrix template, market share is shown on the horizontal line (low left, high right) and growth rate is found along the vertical line (low bottom, high top). The four quadrants are designated Stars (upper left), Question Marks (upper right), Cash Cows (lower left) and Dogs (lower right).
Detailed explanation-3: -The BCG Model is based on products rather than services, however, it does apply to both. You can use this model for reviewing and rotating a range of products, especially before starting to develop new products.
Detailed explanation-4: -The matrix reveals two factors that companies should consider when deciding where to invest-company competitiveness, and market attractiveness-with relative market share and growth rate as the underlying drivers of these factors.