BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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product knowledge
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non-personal selling
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social greeting
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rational selling
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Detailed explanation-1: -Product knowledge is a highly relevant skill for customer-facing retail employees, like sales reps. Besides being able to clearly communicate details about the product, the sales rep must be able to explain product benefits, offer alternatives, and even upsell or cross-sell other products.
Detailed explanation-2: -Product knowledge is the information needed to clearly explain a product to a customer. Product knowledge is a highly relevant skill for customer-facing retail employees, like sales reps.
Detailed explanation-3: -Product knowledge is when sales reps have a complete understanding of the product they’re selling. Why is product knowledge necessary for salespeople? Sales reps should understand a product’s features and benefits from the customer’s point of view, so they can have more engaging conversations that lead to sales.