BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Psychographic segmentation divides buyers into different segments based on internal characteristics-personality, values, beliefs, lifestyle, attitudes, interests, and social class-so you can market accordingly. It requires looking beyond customers as they pertain to your brand and seeing them as individuals.

Detailed explanation-2: -3-Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics.

Detailed explanation-3: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-4: -In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics.

Detailed explanation-5: -Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.