BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Measurability
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Substantiality
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Actionability
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Accessibility
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Detailed explanation-1: -Substantiality-The degree to whichsegments are large or profitableenough to serve asmarkets.
Detailed explanation-2: -Substantiality: the degree to which segments are large or profitable enough to serve as markets.
Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-4: -In other words, segment profitability is the practice of analyzing the profitability of products and services by customer or product line and then making modifications to increase profitability. It is a useful method to evaluate the attractiveness and success of specific audiences a marketer targets.