BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ factors are the most popular bases for segmenting customer groups
A
Geographic
B
Demographic
C
Psychographic
D
Behavioural
Explanation: 

Detailed explanation-1: -Demographic segmentation consists of dividing the market into groups based on demographic variables such as age, gender, family size, income, occupation, education, religion, political opinions, ethnicity, and nationality.

Detailed explanation-2: -There are six major types of demographic segmentation: Age, gender, occupation, income, education, and family status. However, you can target other demographics that suit more the product or service you offer, such as ethnicity or religion.

Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-4: -This customer segmentation method is one of the most commonly used because it’s easy to acquire through census data, analytics software, consumer insights, and more. It’s also considered by many businesses to be the most cost-effective way to divide a target market.

Detailed explanation-5: -There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

There is 1 question to complete.