BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Demographic factors are the most popular bases for segmenting the consumer group. One reason is that consumer needs, wants, and usage rates often vary closely with the demographic variables. Moreover, demographic factors are easier to measure than most other type of variables.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion.

Detailed explanation-3: -Demographic segmentation variables are among the most popular bases for segmenting customer groups because demographic data are plentiful and customer wants and needs often link closely to these variables.

Detailed explanation-4: -Companies divide markets using characteristics such as age, gender, income, education, and family size to achieve demographic segmentation. Age and gender are the most commonly used demographic variables because they are often the easiest to identify.

Detailed explanation-5: -It is popular for marketers to use demographic variables as a segmentation base because: it helps to access the size of the target market and reach it effectively.