BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ gives buyers a too narrow picture of the company
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Under positioning
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Over positioning
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Confused positioning
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Narrowed positioning
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Explanation:
Detailed explanation-1: -Therefore, when buyers have too narrow an image of a brand, is known as over positioning error.
Detailed explanation-2: -Over Positioning: When a brand differentiates itself to the extent that its products only appeal to a section of the target audience due to the over emphasis of certain aspects of the product.
Detailed explanation-3: -In other words, brand positioning describes how a brand sits in customers’ minds according to the company. A brand image on the other had according to Kotler “is the set of beliefs, ideas, and impression that a person holds regarding an object".
Detailed explanation-4: -These three types of positioning strategies are known as comparative, differentiation, and segmentation.
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