BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Perceptual mapping is a process of using a chart or visual representation to illustrate how customers perceive a brand or product. The map measures customer viewpoints and perceptions toward specific goods or services and depicts the feelings and impressions of consumers to help you understand their thoughts.

Detailed explanation-2: -A perceptual map is a chart used to illustrate where a product or brand and its competitors are positioned according to consumer perception.

Detailed explanation-3: -A perceptual product positioning map is a graphical representation of how your product compares with the competition. It’s a two-dimensional chart comprising a horizontal and vertical axis that represents key attributes such as price, features, and any relevant criteria that can be used for comparison purposes.

Detailed explanation-4: -There are five major types of perceptual maps: two-dimensional, multi-dimensional, spidergram perceptual map, joint perceptual map, and intuitive perceptual map. Let us take a closer look at each of these types.

Detailed explanation-5: -Perceptual mapping*, also known as positioning mapping, helps you analyze visually how your target market perceives your product or service. A perceptual map, an example of which is shown in figure 1 below, is a simple graph with a vertical and a horizontal axis.