BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Rivalry among current competitors: Rivalry refers to the competitive struggle for market share between firms in an industry. Extreme rivalry among established firms poses a strong threat to profitability.

Detailed explanation-2: -What is Competitive Rivalry? Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.

Detailed explanation-3: -It can be defined as the competition that goes on between firms as they try to increase their market share. For example, this can be viewed as the competition that the cooperative faces when members look elsewhere to gin their cotton, sell their products or purchase their supplies.

Detailed explanation-4: -Competitive rivalry is the measurement or intensity of competition between companies in the same field or industry. Some competitive rivalry is often healthy for all businesses involved, as it encourages product and service innovation and discourages unnecessary price increases for customers.

Detailed explanation-5: -The threat of rivalry is the possibility for other companies to form and become rivals to your company. Using Competitive rivalry, Porter explains how businesses compete, and why.