BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Star
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cash cow
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Problem child/ Question mark
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Dog
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Detailed explanation-1: -A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). A dog measures low on both market share and growth.
Detailed explanation-2: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.
Detailed explanation-3: -Dogs in the BCG matrix represent the business unit (or a product) that has a low relative market share in a slow-growth market. Dogs may be aged and waning, the company needs to refresh the product or divest the dog from the portfolio.
Detailed explanation-4: -In addition, there are four quadrants in the BCG Matrix: Question marks: Products with high market growth but a low market share. Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share.