BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A business decides to promote a new range of luxury clothing by advertising in expensive women’s magazines. Choose the best mix of other decisions.
A
high prices, mail order, cheap packaging
B
low prices, quality packaging, high class retail shops
C
high prices, quality packaging, high class retail shops
D
low prices, quality packaging, sold in supermarkets
Explanation: 

Detailed explanation-1: -A high-level marketing plan is one method of documenting your general marketing strategies for the company. This broad plan for your marketing efforts creates the top level of the plan, with additional specific marketing methods underneath.

Detailed explanation-2: -Magazines require that you submit your ad far in advance of printing, so you need to make sure the ad will still be accurate when the magazine comes out. Magazine ads are usually more expensive than newspaper ads. Direct mail is advertising that is mailed to a potential customer’s physical address.

Detailed explanation-3: -What is word of mouth marketing examples? Examples of word-of-mouth marketing include sharing reviews or recommendations on social media, talking to friends and family about products or services, or leaving reviews on websites.

Detailed explanation-4: -A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

There is 1 question to complete.