BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A difference is worth establishing to the extent that it satisfies the following criteria:
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pre-emptive
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affordable
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profitable
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All of the above
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Explanation:
Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-2: -Effective segmentation should be measurable, accessible, substantial, differentiable, and actionable.
Detailed explanation-3: -The appropriate answer is option D. Being accessible entails not only understanding your clients but also knowing how to contact them. As a result, while segmenting, you should be able to figure out how to interact with them.
There is 1 question to complete.