BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
concentrated marketing
|
|
|
mass marketing
|
|
|
differentiated marketing
|
|
|
undifferentiated marketing
|
Detailed explanation-1: -Using a differentiated marketing (or segmented marketing) strategy, a firm decides to target several market segments and designs separate offers for each.
Detailed explanation-2: -Differentiated Marketing Strategy: The firm targets several market segments and designs separate offers for each.
Detailed explanation-3: -A segmentation strategy is a marketing concept that refers to a company’s plan for identifying each section of its target market. Businesses develop a segmentation strategy to appropriately categorize their customers and choose the best niches for their products and advertising.
Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.