BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A market will usually be more difficult to enter if there is:
A
Low brand loyalty
B
Wide access to distribution channels
C
Patented or proprietary know-how
D
Common technology
Explanation: 

Detailed explanation-1: -New competitors entering the marketplace can either threaten or decrease the market share and profitability of existing competitors and may result in changes to existing product quality or price levels.

Detailed explanation-2: -Barriers to Entry Proprietary product differences are the characteristics that make a product appeal to a large market segment. But only those characteristics that cannot be copied at low cost by competitors (“proprietary”) will be a barrier to entry.

Detailed explanation-3: -The following factors may increase the threat of new entrants: there is high number of competitors in the industry. barriers to entry is very low, low capital needed to introduce product/services to market. government regulation promote creating new companies on the market.

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