A service characteristic which are sales that have not taken place and that can never be recovered because they are services offered on a certain date and cannot be stored for when demand increases. The income foregone cannot be recovered.

STRATEGIC MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A service characteristic which are sales that have not taken place and that can never be recovered because they are services offered on a certain date and cannot be ‘stored’ for when demand increases. The income foregone cannot be recovered.

A	Perishability
B	Heterogeneity
C	Ownership
D	Inseparability

Explanation:

Detailed explanation-1: -Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used.

Detailed explanation-2: -Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.

Detailed explanation-3: -Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility and variability (or heterogeneity).

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BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT