BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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having fee middlemen and owning no factories
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having extensive experience in the clothing industry
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having a great knowledge of which goods should be bought from which markets
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having total control of its distribution channel from the time the goods are produce untilthe time there are sold
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Detailed explanation-1: -H&M uses Celebrities, press and Bloggers to carry out the advertising message. Social Media, Video and print to make its products and services known to its customers.
Detailed explanation-2: -H&M has become one of the leading fast fashion companies using its supply chain and techonology as core competitive advantages. H&M’s business model consists of creating value for customers by offering fashion and quality at the best price.
Detailed explanation-3: -This cost leadership strategy is focused on working efficiently to expand the brand market share. Instead of setting a high price and earning a huge profit margin, H&M focuses on expansion. Their primary focus is fashion and quality, and they always provide these at an affordable price.
Detailed explanation-4: -Their core business is to have “fashion and quality at the best price”. By eliminating the intermediaries and out-sourcing production they are able to focus on the design of their clothing and the retail experience.