BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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All in all, the Boston Consulting Group (BCG) matrix shows that it is best to be in the ____ quadrant.
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question mark
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star
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cash cow
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dog
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Explanation:
Detailed explanation-1: -Stars quadrant The business units or products with the best market share and generating the most cash are considered Stars.
Detailed explanation-2: -Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share. Cash cows: Products with low market growth but a high market share.
Detailed explanation-3: -Definition. BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.
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