BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
At which level of the strategy will the Marketing manager get involved?
A
Corporate Strategy
B
Business Strategy
C
Functional Strategy
D
Operational strategy
Explanation: 

Detailed explanation-1: -Functional level strategies are the actions and goals assigned to various departments that support your business level strategy and corporate level strategy. These strategies specify the outcomes you want to see achieved from the daily operations of specific departments (or functions) of your business.

Detailed explanation-2: -Definition: Functional Level Strategy can be defined as the day to day strategy which is formulated to assist in the execution of corporate and business level strategies. These strategies are framed as per the guidelines given by the top level management.

Detailed explanation-3: -Marketing is one of the most important categories of functional-level strategies. Different marketing strategy types include social media marketing, relationship marketing, sales marketing, direct marketing, etc.

Detailed explanation-4: -Functional-level strategy These strategies are often aimed at improving the effectiveness of a company’s operations within departments. Within these department, workers often refer to their ‘Marketing Strategy’, ‘Human Resource Strategy’ or ‘R&D Strategy’.

There is 1 question to complete.