BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products. It’s also known as the Growth/Share Matrix.

Detailed explanation-2: -A BCG matrix is a model used to analyze a business’s products to aid with long-term strategic planning. The matrix helps companies identify new growth opportunities and decide how they should invest for the future. Most companies offer a wide variety of products, but some deliver greater returns than others.

Detailed explanation-3: -The BCG model assumes that relative market share of a product is an indicator of its cash generation potential. A product with a high market share typically has a high cash return, and it also has a strong brand position relative relative to its major competitors. These features are indicators of future success.

Detailed explanation-4: -In the BCG product portfolio analysis matrix, a company classifies its different products on a two dimensional growth-share matrix. In the BCG matrix, vertical axis represents Expected Market Growth Rate EMGR(Qi) and horizontal axis represents Expected Relative Market Share ERMS(Qi).

Detailed explanation-5: -BCG stands for the Boston Consulting Group, a well-respected management consulting firm. The growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.