BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Products in the star quadrant are in a market that is growing quickly and one where the product(s) have a high market share. Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage.

Detailed explanation-2: -Stars quadrant The business units or products with the best market share and generating the most cash are considered Stars.

Detailed explanation-3: -What’s it: A star is a product with a significant market share and is in a high-growth market. It is one of four categories in the Boston Consulting Group Matrix (BCG matrix). The other three are: Advertisement. Cash cow – a product with a large market share and being in a low-growth market (mature stage).

Detailed explanation-4: -Therefore, the cow quadrant has the largest positive cash flow and serves the other 3 quadrants. Star quadrant has products that have a high market share and grow quickly.

Detailed explanation-5: -Example 4: BCG Matrix – Coca Cola Stars – “Dasani”: Coca-Cola’s Dasani water falls into this category because bottled water is becoming an ever-changing product in the international market. Coca-Cola has the opportunity to invest in marketing and advertising in Dasani products to ensure higher market share and growth.