BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products.

Detailed explanation-2: -BCG stands for the Boston Consulting Group, a well-respected management consulting firm. The growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.

Detailed explanation-3: -The BCG Matrix is a framework developed by the Boston Consulting Group that assesses the strategic position and potential of a corporate brand portfolio.

Detailed explanation-4: -Created by the Boston Consulting Group, the BCG matrix – also known as the Boston matrix or growth-share matrix – provides a strategy for analyzing products according to growth and relative market share.

Detailed explanation-5: -The four cells of this matrix have been called as stars, cash cows, question marks and dogs. Each of these cells represents a particular type of business.