BrainTec Inc., a manufacturer of smartphones, has entered into a 15-year partnership with a software company to develop sophisticated operating systems and innovative mobile applications for its phones. This would mean that both the companies will have to mutually share their resources, knowledge, and capabilities to develop a superior product. What is the relationship between BrainTec and the software company best referred to as in this scenario?

STRATEGIC MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	an acquisition
B	a strategic alliance
C	a leveraged buyout
D	a proprietorship

Explanation:

Detailed explanation-1: -Tyrell Corporation, a manufacturer of smartphones, has entered into a 15-year partnership with a software company to develop sophisticated operating systems and innovative mobile applications for its phones.

Detailed explanation-2: -Tethering, or phone-as-modem (PAM) is the sharing of a mobile device’s Internet connection with other connected computers.

Detailed explanation-3: -42) When entering a foreign market, it is advisable for a new venture that has a core competency only in R&D to form a strategic alliance with a local partner because: A) the strategic alliance will reduce the differentiation of its product and service offerings.

Detailed explanation-4: -A key reason behind Google’s decision to acquire the Israeli startup company Waze for $1 billion was to: preempt its competitors from buying Waze. Google, the leader in online search and advertisement, engaged in a number of smaller acquisitions of tech ventures.

There is 1 question to complete.

BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT