BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The three components of a mission statement include the purpose, values, and goals of the company.

Detailed explanation-2: -What is Enduring Purpose? An enduring purpose is a public statement regarding a company’s core principles, defining values, as well as its short-and long-term goals. An enduring purpose is similar in many ways to a mission statement and serves to provide a guide as to the company’s past and present direction.

Detailed explanation-3: -The average length of a mission statement is 29 words, with larger companies tending to choose longer statements. The most common words include “mission”, “value”, “customers”, “services”, “technology”, “help”, “quality”, and “products”. 85% talk about the company’s dedication to its customers.

Detailed explanation-4: -Mission statements should be enduring and build to last through your company’s changes in direction. The continuity is important for resonating with your audiences and maintaining a consistent brand image.