BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Coke v. Pepsi-is an example of which of the marketing strategies
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Offensive
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Defensive
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Flanking
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Explanation:
Detailed explanation-1: -Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
Detailed explanation-2: -The cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company’s product lines, especially their flagship colas, Coca-Cola and Pepsi.
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