Colleens great-grandfather passed away and she inherited $10 million. Subsequently, she decides to start her own business as an interior decorator. Colleen is successful after the first three years, and she is approached by a competitor who is nearing retirement age. The competitor is interested in transferring her clients to Colleen. For Colleen, this would be a(n) ..... strategy.

STRATEGIC MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Colleen’s great-grandfather passed away and she inherited $10 million. Subsequently, she decides to start her own business as an interior decorator. Colleen is successful after the first three years, and she is approached by a competitor who is nearing retirement age. The competitor is interested in transferring her clients to Colleen. For Colleen, this would be a(n) ____ strategy.

A	unrelated diversification
B	horizontal integration
C	vertical integration
D	retrenchment

Explanation:

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STRATEGIC MANAGEMENT